I’ve designed packaging across many industries like cannabis, gaming, beverages, and commercial goods, but beauty has always been my favorite. It feels more personal and expressive.
In 2018, I worked with The BrowGal to refresh their branding and packaging with a bold, clean look that stood out on Sephora’s shelves. For Blushed, I created wine-inspired boxes where each hair extension color matched a different type of wine.
I’ve also designed email campaigns for Way of Will, a skincare collective, and built websites, business cards, and signage for spas like The Well. Beauty work feels calm and elegant, and it’s some of my favorite design work.
In 2017, I worked as the East Coast Divisional Designer for Spectrum, one of the country’s largest tech companies. I created emails, animations, magazines, signage, social media graphics, and branded calendars. I even had the opportunity to design marketing materials for the NBA and the LA Galaxy.
That year was a major learning experience. I had to design full magazines every week, starting on Monday and delivering them by Friday. It taught me how to work fast, stay organized, and manage projects under tight deadlines while learning new tools along the way.
Being a musician has connected me with a lot of talented artists over the years. I’ve designed UI and ads for Fractal Audio, one of the biggest effects companies in the world, and created posters, promo materials, and visuals for bands and shows along the way. Here are a few of my favorites.