In 2020, I had the unique opportunity to rebrand Tencent’s premier Design and Marketing Agency, ZAM. It was a project full of challenges, from balancing corporate expectations with creative freedom to building a brand that felt modern while respecting its history. I created complex logos, pattern systems, business cards, social assets, a custom website, and branded swag, ensuring every detail worked together cohesively. Working through the trials of a large-scale rebrand taught me the value of flexibility and precision, and seeing the final brand come to life was one of the most rewarding moments of my career.
From the start of my design career, I’ve created book covers, business cards, bookmarks, and websites for both aspiring writers and bestselling authors. One of my favorite collaborations has been with author Rebecca Sharp, who asked me to craft a brand identity as memorable as her favorite luxury labels. I built a system of elegant patterns, rich colors, and timeless visuals designed to evoke the feeling of cutting pages from a beloved book to create a personal scrapbook. Right now, I’m working on a dynamic, visually stunning website for her. More to come soon!
Building someone’s brand is something I take seriously. Over the years, I’ve refined my skills, learning how to shape letterforms and symbols into logos that are both mathematically precise and genuinely memorable. While many designers find Illustrator challenging, it’s one of my favorite tools because of the freedom it gives me to build brands that last.
The logos and identity kits shown here are examples of what you can expect when working with me.
Note: These identity kit images are stylized specifically for my website. Every client receives a clean, professional version of their kit without visual effects like paper tears.